Jewellery design is an art form that has evolved through the ages, reflecting the cultural, social, and artistic trends of different time periods. From ancient civilisations to modern-day innovations, each era has left its unique imprint on the world of jewellery.
Let's take a sparkling journey through the various jewellery design time periods that have shaped the dazzling landscape of adornment.

Victorian Values: 1837 - 1901
- Romanticism and Sentimentality: Jewellery became a means of expressing emotions, with lockets, mourning jewellery, and intricate symbolism taking center stage. These sentiments were expressed as rings, necklaces and brooches.
- Queen Victoria's Influence: The Queen's personal tastes greatly impacted jewellery trends, including the popularisation of serpent motifs and the use of mourning stones like jet and onyx.
Art Nouveau Elegance: 1890 - 1910
- Organic Inspiration: Jewellery designs drew inspiration from nature, featuring flowing lines, floral motifs, and delicate enamelling.
- Innovative Materials: Art Nouveau jewellers explored new materials like glass, ivory, and plique-à-jour enamel to create unique, avant-garde pieces.
Art Deco Glamour: 1920 - 1939
- Geometric Symmetry: Bold lines, geometric shapes, and a fascination with the exotic influenced Art Deco jewellery. Rings were popular and made in new and popular white metals like platinum and white gold.
- Jazz Age Elegance: The Roaring Twenties brought a sense of liberation and luxury, reflected in the use of diamonds, platinum, and vibrant coloured gemstones.
Mid-Century Modern Minimalism: 1940s - 1970s
- Streamlined Simplicity: Post-war designs embraced clean lines, minimalism, and innovative use of materials like stainless steel and acrylic.
- Hollywood Influence: Celebrities and Hollywood glamour played a significant role in shaping the styles of this era, with iconic pieces gaining popularity.
Contemporary Creativity: 1980s - Present
- Eclectic Trends: The modern era sees a mix of styles, with designers experimenting with a wide range of materials, unconventional shapes, and innovative techniques.
- Sustainable and Ethical Practices: There is a growing emphasis on ethical sourcing of materials and sustainable practices, reflecting changing societal values. Materials like recycled gold and lab grown diamonds continue to grow in popularity.

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